I’m Axel, a Senior Creative Designer at WeLaunch Design with 8+ years in branding, web and UI, packaging, ads and social. I build complete brands for clients in healthcare, coaching, AI and education, and check every deliverable before it ships.
At WeLaunch Design I take clients from brand identity through website and UI, then build Canva templates so their teams can post on brand. Before that: packaging, landing pages and ads for CBD brands, food ads and websites for 27+ restaurant brands, and streetwear for an apparel label.
I’m open to full-time Senior / Lead Designer roles, and to selected freelance brand and web projects.
Branding & UI design
at WeLaunch Design · 2023 – now
Brand identity for an AI receptionist and practice system for aesthetic clinics: a K built from voice, letter and an AI spark, a full identity system, and the launch kit for ASPS Houston. Solo, in three weeks.
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Brand identity for an AI sales assistant that books qualified appointments on autopilot: a C with Charlie's eye, a full brand guideline and the product UI. Designed to make the company sellable, and it was sold after the rebrand. Solo, in one month.
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Brand identity for a self-awareness framework for parents: an M drawn through a circle in a gold frame, a deep-teal and gold palette, a proposed website and the Mura Journal cover. Parents are now signing up for the Mura Circle app waitlist. Solo.
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A logo revamp and website for a cost-reduction firm: the old logo’s three triangles and P3 rebuilt as an isometric cube, a deep blue-violet identity with a sunset accent, and a website now live. After the rebrand: clients up 40%, franchise sign-ups up 30%. Solo.
View case study8+ years · agencies, in-house
& an apparel label
I started out making food ads and websites for restaurant brands, moved into packaging, landing pages and ads for CBD brands, and now build complete brands from logo to launch. Every role added a skill I still use: video, packaging, social strategy, and a QA habit developers appreciate.
BS Computer Engineering · Eulogio “Amang” Rodriguez Institute of Science and Technology, 2013–2018
CertificationsCreate complete brand identities for coaching agencies, plastic surgery and psychiatric clinics, AI companies and karate schools. I take each client from branding through website and UI design, build Canva templates so their teams can publish on-brand posts, and own pre-launch QA: testing staging sites across browsers and devices and working with developers until every issue is fixed.
Wrote articles and created the images for each one, designed social posts and ran the brand’s accounts across platforms, and used social analytics to refine the content strategy and improve engagement.
Designed for multiple CBD brands across oils, pet relief and strain-specific lines: product packaging, landing pages, static social ads and product videos. Also designed and built their websites from wireframe to client approval, keeping every brand consistent across concurrent projects.
Created streetwear t-shirt designs from scratch and designed the label’s social posts across multiple platforms.
Produced food ad videos and social creatives for 27+ restaurant brands, and designed websites for restaurant chains with consistent branding across every channel.
Design, build, test —
one person, end to end
Logos, colour, typography and full brand guidelines that keep a business recognisable everywhere it shows up.
Illustrator · PhotoshopWebsites, landing pages and product UI in Figma, from wireframes to high-fidelity screens, and built in WordPress or HTML when the project needs it.
Figma · WordPress · HTMLProduct packaging and ad creatives with clear text-in-image layouts, designed consistently across whole product lines.
Illustrator · PhotoshopEvery deliverable checked against the brief, staging sites tested across browsers and devices, and bug reports developers can act on straight away.
Browser DevToolsOn-brand social content at volume, plus Canva template systems so client teams can publish without breaking the brand.
Canva · PhotoshopProduct videos, food ads and social edits with motion graphics that hold attention past the first second.
After Effects · PremiereWhether it’s a full-time Senior / Lead Designer role or a brand and website project, email is the quickest way to reach me. My CV has the full details.
