Where it started.
The old logo: three mountain triangles with a P3 standing in front. Recognisable, but soft and dated.
P3
Turning a mountain-and-P3 logo into a modern, bold cube, without losing the three triangles that made it P3.
- Client
- P3 Cost Analysts · cost reduction
- Role
- Brand designer, solo
- Studio
- WeLaunch Design
- Scope
- Logo revamp, identity, website UI
- Kept
- The 3 triangles + the P3
- Live site
- costanalysts.com
- 01 · Problem
- Keep the history, lose the dated look.The three triangles and the P3 had to stay. As they were, they couldn’t look modern or bold enough for where P3 was heading.
- 02 · Solution
- Same pieces, a new dimension.The three triangles fold into the faces of an isometric cube with the P3 cut in. It is still unmistakably P3, now carried across the identity and the live website.
- 03 · Result
- Clients up 40% and franchise sign-ups up 30% after the rebrand.
A cost-reduction firm that needed to look modern and bold, without losing its mark.
P3 Cost Analysts audits what businesses pay their vendors, from telecom and utilities to waste and merchant processing, and delivers savings with no upfront cost.
Their old logo, three mountain triangles with a P3 inside, had equity worth keeping. I rebuilt it as a modern, bold mark, set the identity around it, and designed the website that is now live.
[1] Telecom[2] Utilities[3] Waste[4] Merchant processing
Keep the triangles and the P3
The client wanted the old logo’s three triangles and the P3 inside it to carry through.
Make it modern and bold
A sharper, more confident mark that reads as a serious financial partner.
Carry it across the website
Homepage, about, case studies and every service page in one system.
TeamMe, soloKeptTriangles + P3StatusLive
The idea: three triangles become three cube faces, with the P3 cut in
Three triangles, three faces.
The three triangles became the three faces of a cube: Purple Haze on top, Deep Cove and Tealish Blue on the sides. Solid where the old mark was soft.
P3, cut in.
The P and the 3 are cut into the cube in light tones, so the name is part of the form, not placed on top of it.
Same DNA. Modern and bold.
One mark that leads the stacked primary logo, the horizontal lockup and the app-sized icon.
The identity system
A logo suite for light and dark surfaces, a palette led by deep blue-violet gradients with a warm sunset accent, and a two-family type system.
Colour
Click a swatch to copy its hexTypography
Identity & main headersAvenir LT Pro 85 Heavy
Heavy, wide-tracked capitals for P3 COST ANALYSTS and the main headlines.
Subheads · Inter BoldInter Bold
Stop overpaying your vendors.
Body & taglines · InterInter Regular & Light
We deliver savings by combining category expertise with proprietary pricing intelligence.
P3, live
The revamped identity out in the world: in hand, on the street and on screen.
The website
Homepage, about, case studies and a service page, designed in the new identity and now live. Hover a page to scroll it.
Figures and claims on screen are the client’s own marketing copy.
Clients up 40%. Franchise sign-ups up 30%.
After the rebrand, P3 grew its client base by 40% and franchise sign-ups by 30%. The revamped identity and the website are live at costanalysts.com.
ClientP3 Cost Analysts
DesignAxel Apelo, solo
StudioWeLaunch Design
DeliveredLogo revamp, identity, website UI